By Jean-luc Lebrun
Your formal presentation is over. You are now taking questions from the audience. Two people raise their hand at the same time. Who are you going to choose?
Is it the woman – if the two people are a man and a woman?
Is it the senior person – if one is elderly and the other one young?
Is it the foreigner – if one is from your country and the other one is not?
Actually, I would like you to consider yet another choice:
Is it the one you know – if one is known to you and the other one is not.
Here is Kevin’s advice. Kevin is a lecturer at the School of Information Systems of the Singapore Management University. He answers the question without hesitation.
“I would choose the one I do not know because I want to expand my network of contacts. Of course, time allowing, I will answer both questioners, but if there is time for only one question, at least I will possibly discover someone else interested in my research.”
Kevin is wise. The Q and A session is not just for the audience to refine their understanding of your work and identify its practical use. It is for you to identify people interested in your research, with the intent of building your network of contacts. You may have up to five minutes of Q&A. If your answers are long winded, you’ll have time for only one or two questions. Therefore, keep your answers short to be able to identify as many interested parties as possible in that short timeframe. While answering a question, keep an eye on the audience, not just the questioner – you may notice someone trying to raise their hand. If this person is a newcomer, not yet part of your address book, do not lose the opportunity to network. You may even want to briefly interrupt your answer and say “Yes, sir (madam) I will be happy to take your question next.” This accomplishes two excellent things. Firstly, it pre-empts a possible follow-on question from the current questioner thus protecting you against the trap of the prolonged time-sapping dialogue. Secondly, it provides relief to the next questioner, who knows he or she will be heard.
So who you’re gonna choose when the two people are unknown to you?
Here again, the answer is not obvious for it depends on who you are, and on what your secondary presentation goals are.
Is it the woman – if the two people are a man and a woman? If you are French, choose the woman 🙂
Is it the senior person – if one is elderly and the other one young? If you are looking for opportunities, choose the elderly person, but if you are looking for a postgrad to work in your team, choose the young scientist, regardless of gender.
Is it the foreigner – if one is from your country and the other one is not? I will let you answer that question in your comments. But if that foreigner is an elderly gentleman measuring 6 foot 2 inches, and has a slight French accent and a long nose, I recommend you choose him because it’s probably me 🙂