Learning about your audience from where people sit

I want to sit as near to the stage as possible when I watch an opera or  a broadway show or the newest show at the Cirque du Soleil. Naturally, everyone want to sit there, so the most expensive seats are the front seats. You hear better, see better, and feel closer to the actors.

Now where do you sit in a movie theater? If you are like me, you sit in the center of the middle row, but if your intent is not to watch the movie, you may possibly sit in the back row. The back row is more secluded, whereas immersion into the story is better at the center in the middle rows where there is no need to get up as people fill the row.

Where do you sit in a restaurant? Again, depending on your purpose, and the restaurant location you may prefer a private alcove or sit at a window table from where to admire the beautiful landscape or the passerby.

Where do you sit in church? Late comer, not sure you want to be there? At the back, of course. Prideful today or filled with zeal and angelic fire? Front row, same as the preacher.

Note that where you wish to sit reflects your need and your intent. But it also reflects the quality of the “performer”. Where do you sit in a breakout room when you attend a scientific talk?  Let me guess… At the back or in the aisles, ready to make a fast exit should the presenter not meet your expectations and bore you or flummox you with jargon-laden text heavy slides. However, if the topic is of great interest to you, or if you know the presenter is of the captivating sort, you will probably sit in one of the front rows.

The presenter learns much from observing where the audience sits. Who to network with (front rows) – who to win over with a great start so that they do not make a run for the exit door in the first three minutes (aisle rows) – who to ignore because they just came to find a place to rest or to busy themselves with matters unrelated to the talk (back rows).

 

empty-seats

Flickr – Benson Kua . Empty seats

Author: Jean-Luc Lebrun

This century: Writer on Scientific writing skills and scientific presentation skills, MC for scientific events, Podcaster, Radio Consultant, Trainer for Research Institutes in Engineering and Life Sciences, Singapore, and in European doctoral schools, as well as in South East Asia Universities. Last Century: Apple Computer, Advanced Technology Group, Technology Information manager. Then Director of the Apple-ISS Research Centre - a joint venture between Apple Computer and the National University of Singapore. Producer of TV program on IT for Singapore Channel 5.

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