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Archive for the Audience Filter Category

  • What can the scientist who presents learn from Herbert Simon (Part 2) - June 17th, 2011
  • Presentation traps 8 – the knowledge trap - April 29th, 2010
  • Rules of thumb for presentations – how good are they? - March 17th, 2010
  • Is “Less is more” a presentation law as universal as the law of gravity? - February 4th, 2010
  • Presentation traps 7 – the cultural trap - February 3rd, 2010
  • Presentation traps 1 – Hazardous comparisons - January 24th, 2010
  • 020 Telecom metaphor for effective scientific communications - December 11th, 2009
  • 017Presenting patents and formulas - October 11th, 2009
  • What can the scientist who presents learn from Herbert Simon (Part 1) - October 10th, 2009
  • When The Scientist Presents Book Launch in Singapore today - August 28th, 2009
  • 014 Core Competitive Advantage - August 18th, 2009
  • 009 not so expert audience with distracting laptops - May 23rd, 2009
  • Scaling a group image+ text – PowerPoint & Keynote - April 25th, 2009
  • What can the scientist who presents learn from Pascal (Part 1) - March 25th, 2009
   

When the scientist presents, everything gets more complicated!

Your audience is diverse: experts and non-experts. Newcomers are keen to understand; your jargon and data heavy slides douse their interest. Old hands want value; their questions are like sharp probes. Your enthusiasm won't save you; Your marketing skills won't save you. What works in corporate presentations flops in scientific presentations. I know, I did both for many years. http://sg.linkedin.com/in/jllebrun

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