Learning about your audience from where people sit

I want to sit as near to the stage as possible when I watch an opera or  a broadway show or the newest show at the Cirque du Soleil. Naturally, everyone want to sit there, so the most expensive seats are the front seats. You hear better, see better, and feel closer to the actors.

Now where do you sit in a movie theater? If you are like me, you sit in the center of the middle row, but if your intent is not to watch the movie, you may possibly sit in the back row. The back row is more secluded, whereas immersion into the story is better at the center in the middle rows where there is no need to get up as people fill the row.

Where do you sit in a restaurant? Again, depending on your purpose, and the restaurant location you may prefer a private alcove or sit at a window table from where to admire the beautiful landscape or the passerby.

Where do you sit in church? Late comer, not sure you want to be there? At the back, of course. Prideful today or filled with zeal and angelic fire? Front row, same as the preacher.

Note that where you wish to sit reflects your need and your intent. But it also reflects the quality of the “performer”. Where do you sit in a breakout room when you attend a scientific talk?  Let me guess… At the back or in the aisles, ready to make a fast exit should the presenter not meet your expectations and bore you or flummox you with jargon-laden text heavy slides. However, if the topic is of great interest to you, or if you know the presenter is of the captivating sort, you will probably sit in one of the front rows.

The presenter learns much from observing where the audience sits. Who to network with (front rows) – who to win over with a great start so that they do not make a run for the exit door in the first three minutes (aisle rows) – who to ignore because they just came to find a place to rest or to busy themselves with matters unrelated to the talk (back rows).

 

empty-seats

Flickr – Benson Kua . Empty seats

Scientific Presentations and Chinese Proverbs – part 2

Source: Flick; Author: Rob Well.

“A road is traced by the people who walk on it.”

Acknowledge others, the people who inspired you, gave you ideas. There is always a way to acknowledge someone in a presentation. Your road may still be a path, but someone before you cleared some of the branches blocking your path!

“what touches cinnabar turns to red, what touches ink, turns to black.”

Each slide in your presentation is connected to the title slide. It gives the main color to your talk. It is your black or your cinnabar. All slides outside the title slide should support it. Since the title slide sets the expectations of your audience, any slide that would be unexpected would distract from the main color, dilute it. As a result, the main point may be lost.

“An ax cannot hew it’s own handle.”

Your main concern is to have others use what you have discovered. You provide the steel, they provide the handle. Your presentation should conclude with a clear statement of the significance of your work for others – their handle.

“One lie only, and one hundred deeds are now in doubt.”

In presentations, whatever you declare upfront to describe the significance of the problem and the need for a solution, cannot be doubted. It has to be credible. Any exaggeration (lie by amplification), or omission (lie by selection), will trigger skepticism and unbelief.  Your whole project could be in jeopardy.

“No sooner has someone come that satisfaction is due.”

The audience had a choice not to attend your talk. People have come for a reason. Understand why they came, what they need, and satisfy them. You are now in their debt.

“Better act with your hands once than to look with your eyes a thousand times.”

How does an audience act with hands during your talk? People raise arms  to ask questions. Each question is an opportunity for the deeper understanding that precedes adoption and action. Always leave ample time for questions. An audience who only looks at slides without moving to the next stage – is worthless to you. And by the way, use your hands, stretch them in an open gesture to ask for questions, don’t just look at the audience, arms along your side, waiting for people’s questions!

By Jean-luc lebrun