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  • Presentation traps 12 – The trap of the introduction slide - January 8th, 2011
  • Visible map and invisible shortcuts – navigation tools - April 13th, 2009
   

When the scientist presents, everything gets more complicated!

Your audience is diverse: experts and non-experts. Newcomers are keen to understand; your jargon and data heavy slides douse their interest. Old hands want value; their questions are like sharp probes. Your enthusiasm won't save you; Your marketing skills won't save you. What works in corporate presentations flops in scientific presentations. I know, I did both for many years. http://sg.linkedin.com/in/jllebrun

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